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  • Writer's pictureJ. Wilson

The question that drives people's decisions: "What's in it for me?"

Benefits are what motivate us to take action.

Do you want new clients? They want benefits.

Do you want to sell more products? They want benefits.

Do you want to inspire your audience? They want benefits.

Benefits, not features, should be your priority.

Features describe what something does.

Benefits describe what someone gets out of it.

And benefits are what make your content connect with your reader.

So, whether you're creating a product, writing a post, or delivering a service, always remember to ask yourself: What's in it for my audience? For Empowering Change it is making a lasting change in another person's life through Lifting them, Loving them and serving them. You can do your part, lift, love and serve someone today!

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